Blogging Statistics & Trends 2018, Thanks to Andy Crestodina & Orbit Media Studios

This is a blog post about blogging: how original.

But really, it is original… that is, original research by Andy Crestodina of Chicago-based Orbit Media Studios.

As was the case at least a few times before, I was one of those who responded to this year’s survey. The results from my answers, as well as those of 1,095 others, are linked below. It’s an excellent overview — with fascinating trends and clarity on what tends to work most effectively (measured by the subjectively termed “strong results”).

Having created well over 500 posts in a decade-plus, my pace has slowed considerably (as you can tell by clicking on the month-by-month archives on the left side of this page). At the same time, I have been getting better at reviewing, updating and in some cases re-purposing old blog posts. (Hey, there’s no such thing as plagiarizing yourself.)

A few other observations from my experience:

*It’s remarkable how many links get broken over time.

Be sure to clean ’em up on your website, as I strive to do on mine. Spot a broken link or some other problem on this post, or anywhere else on my site? Let me know at matt@insideedgepr.com. In fact, I have blogged about the power of kindly alerting folks to these types of boo-boos.

*A few years ago, I added “Related Posts” at the bottom of each post, to guide visitors interested in digging deeper on a topic.

I have also “back-filled” many of the posts from over the past 11 years or so. It’s a continual process and I chip away at it, little by little in 10 to 30 minute pockets of time. Speaking of time, did you know I have included the word “time” in over 20 blog posts, including this one about disgraced Olympic swimmer Ryan Lochte?

OK, enough about me and my precious hyperlinks. To learn about the latest trends in the world of blogging, just click on the image below:

Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers

Related Posts:
Blog Discipline Breeds PR Benefits
Blog, Schmog: Why You Absolutely, Positively Don’t Have to Blog

Inside Edge PR, `PR Secrets’ Workshop Receives Testimonial from Suze Solari

Testimonials are a great way to build your brand and build trust with your target market. Anyone can toot their own–it’s much more convincing when someone else does it for (and about) you.

Along with other pointers last month, the above message was part of what I conveyed to about 20 local business owners and other leaders last month at a “PR Secrets From a Media Insider” workshop sponsored by the Oak Park and River Forest Chamber of Commerce.

Of course, my preaching flowed from what I practice–and yesterday I put it into action once again. During a follow-up meeting with author and personal stylist Suze Solari, she graciously shared edifying remarks about the workshop.

Below is an excerpt:

Related Posts:
The PR Power of Going Beyond ‘Testimonial Providers Anonymous’
‘Coming Soon’: 3 Better Alternatives to that Hollow Online Marketing Message