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About Matt Baron
Recommendations
Matt in the News
Matt is featured in the
following stories:
> Matt Baron helps you 'Go Figure'
> AvantGuild Member of the Week
> Baron's success adds up
> From One Cherub to Another
> Rich get richer, the poor
py play Lotto
> With numbers like these,
howho needs enemies?
> At Year's End
> Matt's "Home Run Power Ratio"
S SStat in Sports Illustrated
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Inside Edge: Public Relations & Media Services has rapidly become the preferred option for many small- and medium-sized businesses seeking to retain top-level public relations support without the pricy financial overhead associated with the big-name PR firms. Reporters, editors, producers and radio hosts have come to recognize Inside Edge as a contemporary model of a news service. Under the leadership of founder Matt Baron, the firm has established extraordinarily high story-telling standards marked by creativity, timeliness and relevance. Inside Edge press releases are written in a crisp, engaging journalistic style. As a result, publications regularly publish them with little, or no, alteration. In addition, television, radio and cyber-media outlets also consistently dedicate coverage to Inside Edge-generated story ideas. The firm continually demonstrates its ability to communicate stories in a fresh, compelling way. Inside Edge also empowers clients with vastly improved direct communication via their websites, newsletters and other marketing materials to clients, prospects and business peers. To learn more about what Inside Edge has done for delighted clients, and what the firm can do for you, check out our Success Stories.  Matt Baronfounder of Inside Edge: Public Relations & Media Services, has crafted stories professionally since 1984. For two decades, Matt was a reporter for small-town weeklies, big-city dailies, and national magazines. Now, applying the same integrity, resourcefulness, aggressiveness and creativity for clients, he provides the inside edge that connects them and their stories with a broad spectrum of media decision-makers. Matt’s work has garnered awards in investigative reporting, news writing and feature writing from the Illinois Press Association, Copley Newspapers, the Northern Illinois Newspaper Association and others. In the process, Matt has developed not only strong media connections, but also a personal insight into how reporters, editors, producers and other media decision-makers think, their day-to-day challenges, and what draws them to one story idea over another. Since 2001, through workshops, webinars and columns, Matt has trained thousands of professionals, ranging from reporters and publicists to a wide array of business leaders. His topics encompass various facets of the story-telling process, such as interviewing techniques, numerical literacy, and working effectively with reporters under deadline pressure. Some of the nation’s most respected PR firms, including GolinHarris and Edelman, have retained his counsel for all-day training sessions on media crisis management and developing positive relations with the media. Matt is a graduate of Northwestern University’s Medill School of Journalism, where over the past decade he has been an occasional guest lecturer to graduate- and undergraduate-level classes. A member of the Oak Park-River Forest Chamber of Commerce, the Oak Park Partners chapter of Business Networking International, and Harvest Bible Chapel, Matt resides in the Chicago area with his wife and twin children. Recommendations “For nearly a quarter of a century I have wished there were more people like Matt Baron in the world. I believe that Matt's truly rare and unique gifts as a veteran writer, humorist, presenter, math genius, advocate for social justice and public relations guru (to name but a few) come from his deep sense of integrity. Matt is a man of his word, who consistently delivers on all fronts. Most of all, Matt Baron is a true friend. He makes everything look so easy - but he's really all about hard work, and for all the right reasons. Matt's boundless enthusiasm isn't just infectious, it's highly communicable. I congratulate anyone fortunate enough to call Matt Baron a member of their team.” April 26, 2008 ----------------------------------------------------- “Matt is first a very good journalist, a true wordsmith. This gives him a great foundation for being an effective PR practitioner. I see that he cares deeply about his clients' success and is a hard worker. He's also a great collaborator.” February 26, 2008 ----------------------------------------------------- “I've worked with many writers and PR professionals -- Matt stands out as one of the best with his talent, his insights, and his professionalism. He exceeds expectations on many levels to produce outstanding results. And... he's a cool guy to work with. I look forward to many more collaborations in the future.” December 12, 2007 Sherri Lasko, Owner, Lasko Design & Marketing -----------------------------------------------------
“Matt is an excellent trainer, writer, entrepreneur and friend. I have recommended his workshops, services and web sites repeatedly.” November 30, 2007 Steve Buttry, Writing Coach/National Correspondent, Omaha World-Herald ----------------------------------------------------- “WOW! What an impressive guy! Matt really works hard to exceed goals and client expectations. He consistently goes way above and beyond the call of duty on his projects! He is someone I do not hesitate to work with or recommend. I feel very lucky to know him.” September 21, 2007 Ria Davidson, Principal, Ria Davidson Communications ----------------------------------------------------- “Matt was a fellow student at Northwestern University and I have know him for more than 15 years as a friend. Matt is extremely personable and is one of the most passionate people I have come across. He is very knowledgeable about the media industry especially print. His use of humor to motivate makes him an endearing personality.” September 2, 2007 Top qualities: Personable, High Integrity, Creative Jae H. Park ----------------------------------------------------- “I've known Matt for several years now, and I wish only the best for him. Matt Baron is one of those people who seems to have it all. He's a gifted wordsmith, an engaging speaker, a true professional, a genuinely good person and a great family man. Plus, he's really tall. You know, I don't think that's really fair, now that I think about it. He must have some flaws. Maybe he doesn't turn in his library books on time.” March 7, 2007 Geoff Williams, freelance journalist, self-employed ----------------------------------------------------- “Matt is an enthusiastic and proactive thinker bringing a creative approach to all areas of his work. We were fortunate to work together on some creative marketing projects and in summary - to 'challenges', he brings 'solutions' where you might not have realized they exist.” January 9, 2007 Cameron Morris, International Marketing, Core Innovation ----------------------------------------------------- “I worked with Matt during my time at the Beacon-News when he worked for our sister paper The Courier-News in Elgin. Matt was a first-class reporter who set the agenda for the other reporters on his beat.” December 26, 2006 Bill Catching, Reporter, The Beacon-News
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