Over the past dozen years, I have provided public relations and media relations support for Guinness World Record attempts in ultra-endurance physical feats (I’m looking at you, George E. Hood), a Mass Dog Wedding (yeah, you read that right), and a record established this year for the Largest Gathering of Organ Transplant Donors.
That most recent milestone gained certification in mid-September, and I wrote about it this week in a news release posted at the Chicago Tribune’s TribLocal and disseminated to other local media.
Overall, Inside Edge PR was able to secure widespread coverage across the country–most of it even before the record-setting day.
Congratulations to Laurie Lee, the teams at Swift Passport Services (which she co-owns with her husband, Rob) & Transplant Village (among many others) on this wonderful effort. It took five months after the event to receive the official thumbs-up from Guinness World Records, but as I note in the news release, it was well worth the wait.
Securing Guinness certification is an arduous bureaucratic journey–especially if you do not hire (for at least a few thousand dollars) an “adjudicator” from Guinness to be on the spot when the record is being set. I had cautioned Laurie that it would be a painstaking process.
To her enormous credit, Laurie was equal to the task. As a result, I am confident more people will learn about the life-saving ability to donate an organ while they are still alive, rather than the common notion that giving up one of your two kidneys (or some other organ) ought to be filed away under “Things To Do After I’m Dead.”