Matt's column on crisis public relations appeared in the May 22 edition of Bulldog Reporter's Daily 'Dog. The column draws upon Matt's work as a journalist in guiding publicists on effective relations with the media. Each week, 50,000 PR practitioners read the Daily 'Dog. To read the column as it appears online, go to http://tinyurl.com/3qprrc. The column is also on this site's archives, on the Resources page.
Inside Edge founder Matt Baron helped generate coverage for a Guinness World Record event in Naperville, Ill., by shooting videos, then posting segments onto YouTube. To view some of the links, go to:
http://www.youtube.com/watch?v=dMYkZ5fJPuQ
http://www.youtube.com/watch?v=uORPIQ8bqos
http://www.youtube.com/watch?v=WQfERBdQK1g
A portion of the video aired on ESPN2 during an interview with George Hood, who re-established the record for spin cycling endurance (more than one week!)
Working on behalf of Plunkett & Associates, a leading Chicago strategic communications company, Inside Edge founder Matt Baron helped generate extensive media coverage of efforts by Scheck & Siress, the Range of Motion Project (ROMP) and Healing the Children to help 16-year-old Luis Torres of Nicaragua.
Media outlets devoting extensive coverage to the story included the Daily Herald, La Raza, Pioneer Press, Extra News and Univision.
For video clips that Matt shot, then posted online, go to:
http://tinyurl.com/6ky89s
http://tinyurl.com/5sv4r9
http://tinyurl.com/6pzk9q
http://tinyurl.com/5o2lwk
The Arkansas Press Association was among the newspaper organizations across the country who in May published a journalism training column by Matt. The topic: “The Reporter’s Real Need: Developing Confident Deadline Posture.” Click here for a PDF of the column as it appeared on page 4 of the association’s newsletter.
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