Search Results for: George Hood

5 Years Later, Documentary `Breaking and Entering’ Into Public Consciousness

What does ultra-endurance athlete George Hood have in common with a world-class “joggler”–someone who juggles as he jogs great distances–and a guy with an uncanny passion for catching grapes in his mouth when they are hurled from long distances? All are prominently featured in “Breaking and Entering,” a terrific tapestry that displays individual drive for stunning achievement […]

Providing PR Support for Guinness World Record Bid, Hotchkin Family Fundraiser

Much afoot with Inside Edge PR, including a great cause that was oh-so-easy to get behind: raising awareness about an outreach to help the family of Gunnar Hotchkin, a Hinsdale native who was killed in Afghanistan earlier this year. Starting on Saturday, Oct. 23, the indefatigable George Hood is aiming for another Guinness World Record […]

Ride IV Reasons: Guinness Bid Gets Under Way

On Sunday night, with the much-awaited start of Ride IV Reasons, Inside Edge PR entered the marathon PR phase of its effort in support of that Guinness World Record attempt. George Hood, a 52-year-old Aurora, Ill. man, has already set the Guinness mark twice—only to have the record eclipsed shortly thereafter by other ultra-athletes. This […]

Courting Media With Tennis Phenom News

For nearly two years, starting with George Hood’s two 2007 Guinness World Record attempts at marathon spin cycling, I have enjoyed getting the word out about Five Seasons Sports Clubs in Burr Ridge and Northbrook. Yesterday morning came the latest chapter: a phone call from Jacek Dabrowski, a top tennis pro at the Northbrook site. […]

PR: Slugging It Out…Even When It’s “Over”

With apologies to Yogi Berra, when it comes to generating publicity, “it ain’t over til it’s over” is barely touching the surface of your PR potential. It’s naive to think of a PR opportunity being an “event” with a fixed window of time. Yes, an event may be a key component of your publicity plan, […]

Set Goals, Keep Score…One Free Throw at a Time (x 100,000)

“Set goals, keep score, break records. Anything else is just exercise.” Fifteen years ago, I met a man named George E. Hood who not only introduced me to those words but embodied them from head to toe. We met shortly after Five Seasons Family Sports Club retained Inside Edge PR + Media to provide public relations […]

Guinness World Record PR: My Latest Chapter

Over the past dozen years, I have provided public relations and media relations support for Guinness World Record attempts in ultra-endurance physical feats (I’m looking at you, George E. Hood), a Mass Dog Wedding (yeah, you read that right), and a record established this year for the Largest Gathering of Organ Transplant Donors. That most recent milestone […]

Just in Time For Veterans Day: PR on 3M’s ‘Hire Our Heroes’ Campaign

With Veterans Day coming up, it has been an honor to develop a news release and provide media outreach for a couple I have known the past five years, Brian and Jun Benakos. Their auto body shop, George’s CARSTAR, was recognized by 3M’s “Hire Our Heroes” initiative for employing a military veteran. The story is […]