Search Results for: George Hood Guinness

Success Stories

Success Stories Learn what we’ve done for others & see what they have to say about our work. “I never considered hiring a public relations firm, but I must tell you, you knocked it out of the park! You truly do have the ‘Inside Edge.’” Roz Byrne Realtor Success Stories CASE STUDY: Guinness World Records […]

The Reward of National Publicity Comes With Heightened Risk of Rejection

Because most of my media relations work is focused on Chicago and the surrounding suburbs, I often know the reporters, editors and producers that I contact with news releases, story suggestions, and on-air guest pitches. Short of making that personal connection, at the least I make it my mission to know that based on the […]

Looking Back: My Mickey Rooney Interview

Thirteen years ago, while interviewing legendary entertainer Mickey Rooney for a feature in the Daily Herald, I asked him to reflect on some of his fondest memories in show business. “I never look back on anything,” he said, almost perturbed by the inquiry. “I look ahead.” That kind of determined focus on the future, not resting […]

5 Years Later, Documentary `Breaking and Entering’ Into Public Consciousness

What does ultra-endurance athlete George Hood have in common with a world-class “joggler”–someone who juggles as he jogs great distances–and a guy with an uncanny passion for catching grapes in his mouth when they are hurled from long distances? All are prominently featured in “Breaking and Entering,” a terrific tapestry that displays individual drive for stunning achievement […]

Courting Media With Tennis Phenom News

For nearly two years, starting with George Hood’s two 2007 Guinness World Record attempts at marathon spin cycling, I have enjoyed getting the word out about Five Seasons Sports Clubs in Burr Ridge and Northbrook. Yesterday morning came the latest chapter: a phone call from Jacek Dabrowski, a top tennis pro at the Northbrook site. […]

PR: Slugging It Out…Even When It’s “Over”

With apologies to Yogi Berra, when it comes to generating publicity, “it ain’t over til it’s over” is barely touching the surface of your PR potential. It’s naive to think of a PR opportunity being an “event” with a fixed window of time. Yes, an event may be a key component of your publicity plan, […]