A few weeks ago, my intern, Jose P. Moreno, wrote a review of Future Hits, which played at the Oak Park Public Library. A few excerpts: “Composed of a Chicago Public School teacher, a classically trained flutist, and an assistant professor of audio from Columbia College, Future Hits plays music catered to children, while remaining entertaining […]
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A traveling circus and an informational presentation performed in a variety of locations over a span of time. What do they have in common? Among other things, each represents an excellent opportunity for ongoing public relations. That is largely because they lend themselves to the approach of building a general news release that you can […]
At first, it seemed strange. Then, it happened so often that it started to seem, if not normal, at least not so out of whack. And eventually it became almost commonplace. I’m referring to the experience of someone I’ve never met asking to connect with me on social media sites, specifically LinkedIn and Facebook. Usually, […]
Like old times: my dad carves up a half gallon of ice cream. What do empty ice cream bowls and public relations have in common? In my experience, anyway, both revolve around what you might call a “While You’re Up” philosophy. First, a bit of family history will help set the scene. A fond, enduring […]
I recently asked someone to be my “friend” on Facebook. He declined. My immediate, gut response: pleased and impressed. On the surface, my reaction may seem odd. But let’s consider some background: I’ve spoken with this particular individual, a newspaper reporter, about five times over the past few years, as he worked on stories with […]
Just what is public relations? It can mean different things to different people, but taking a look at a definition carved out at Wikipedia offers one version. And focusing on various portions of that definition can spur on any number of questions. Here’s one, when thinking about “exposure to your audience”: Who is your audience? […]
I am reading The 4-Hour Workweek, by Timothy Ferriss. He’s smart, he’s funny, and he’s so right about so many things. The timing of my read is perfect—this week I’m working three hours every morning during a family trip to Palm Springs. The truncated timeframe is forcing me to be more focused and efficient–an approach […]