PR 101: Tell the Truth

5WPR, the former fastest-growing PR firm in the nation, has run into some negative and embarrassing Gawker publicity over questionable activities, to put it mildly.

In a blog post last month, I shared my e-mail interaction with the firm’s president, Ronn Torrosian. At that time, I noted that he had been slow to update his website to make it clear that 5WPR was no longer the reigning fastest-growing PR firm across this great land.

I also suggested he refrain from using a stream of one-word sentences, since they can come across as arrogant gloating.

In the wake of the recent fiasco, I hope that Ronn has gathered his troops and issued a reprimand straight out of PR 101: Tell. The. Truth.

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