5WPR, the former fastest-growing PR firm in the nation, has run into some negative and embarrassing Gawker publicity over questionable activities, to put it mildly.
In a blog post last month, I shared my e-mail interaction with the firm’s president, Ronn Torrosian. At that time, I noted that he had been slow to update his website to make it clear that 5WPR was no longer the reigning fastest-growing PR firm across this great land.
I also suggested he refrain from using a stream of one-word sentences, since they can come across as arrogant gloating.
In the wake of the recent fiasco, I hope that Ronn has gathered his troops and issued a reprimand straight out of PR 101: Tell. The. Truth.