PR Secrets From A Media Insider

Do you want to increase your immediate chance of getting media coverage? What about establishing credibility and creating long-term relationships with key decision-makers in the newsroom? Then shift your focus from what you want to what the media need.

In PR Secrets From A Media Insider, Matt Baron shares practical, easy-to-apply principles that empower you to anticipate those needs and enjoy more abundant—and more favorable—coverage.

Since 1984, Baron has been in the business of crafting stories. For nearly all of those years, he has been a newspaper reporter. Now, through his public relations and communications-consulting firm, he provides that insider’s edge for clients seeking to navigate the media jungle.

Baron operates from tried-and-true experience, not cookie-cutter theory. As a result, he guides clients with a clear insight into how reporters, editors and producers think, their day-to-day challenges, and what draws them to one story idea over another.

A graduate of Northwestern University’s Medill School of Journalism, Baron’s work has appeared in a variety of national and regional publications. They include Time, USA Today and Sports Illustrated, and he was one of the most productive freelance reporters for the Chicago Tribune in the early 2000s. As owner of Inside Edge: Public Relations & Media Services, his clients have included restaurants, real-estate developers, chiropractors, attorneys, a wealth management firm and even a Balinese handbag maker and a man charged (and later cleared of) with murder.