Then shift your focus from what you want to what the media need.
In PR Secrets From A Media Insider, Matt Baron shares practical, easy-to-apply principles that empower you to anticipate those needs and enjoy more—and more favorable—coverage.
Since 1984, Baron has been in the business of crafting stories. For nearly all of those years, he has been a newspaper reporter. Now, through his public relations and communications-consulting firm, he provides that insider’s edge for clients seeking to navigate the media jungle.
Baron operates from tried-and-true experience, not nice-sounding but ineffective cookie-cutter theory. As a result, he guides clients with a clear insight into how reporters, editors and producers think, their day-to-day challenges, and what draws them to one story idea over another.
A graduate of Northwestern University’s Medill School of Journalism, Baron’s work has appeared in a variety of national and regional publications. They include Time, USA Today and Sports Illustrated. As owner of Inside Edge: Public Relations & Media Services, his clients have included restaurants, real-estate developers, chiropractors, a wealth management firm and a Balinese handbag maker.