Finding Creative Win-Wins To Generate Traffic, Inspire Community on Your Facebook Fan Page

Developing and growing Facebook Fan pages is a contact sport.

If you run a business or organization, have you driven a stake in the Facebook ground yet? And if so, what are you doing to give your fan base a reason to keep coming back–and to suggest your page to those in their spheres of influence?

Develop creative ways to spur on interaction with your peeps–and to explore ways to create win-wins with fellow (non-competing) businesses.

Here’s one effort that Inside Edge PR has under way, the Halloween Decoration Declaration contest at Better Homes & Gardens Real Estate Gloor Realty’s Facebook Fan page
The contest will reward three people, including one with a $100 gift certificate at Maya Del Sol, a popular Oak Park restaurant. In addition, the goal is to grow BHG/Gloor Realty’s presence on Facebook and throughout the community.

Psst…you can visit (and become a Fan of) the Inside Edge PR Fan page here.

Oak Park Firm Puts Blackhawk Spirit on Display

When it comes to rooting for the Chicago Blackhawks, some area fans wear their passions on their heads (hats) and others literally wear it on their sleeves (jerseys).

But for an Oak Park real estate firm, the zeal to urge on the Stanley Cup finalist recently showed up on their windows.

On Thursday, Better Homes & Gardens Real Estate Gloor Realty, 114 N. Oak Park Ave., began displaying on its office front space a variety of images of Chicago hockey players in action. The display also has repeated exhortations of “Go Hawks!”

Check out the full photo gallery at

Eric Brightfield, an Oak Park resident and owner of ImageFiction, performed the work for BHG/Gloor Realty, which has been an Inside Edge PR client since 2008.

“We’ll keep it up throughout the week, after the Blackhawks win the championship,” said Rich Gloor, BHG/Gloor Realty president.

Gloor’s confidence is shared by numerous citizens of Blackhawk Nation, as the club heads into Game 4 on Friday night holding a 2-1 series edge over the Philadelphia Flyers.

The last time the club won the Stanley Cup was 1961, or 15 years after BHG/Gloor Realty was founded.

A Dose of Reality: Gloor’s Real Estate Update

Real estate has been a focal part of the news for the past few years, and it only makes sense to confront head-on some of the concerns about its struggles. That’s the wise strategy of Better Homes and Gardens Gloor Realty, an Oak Park, Ill.-based client since last November.

Around that time, the firm began alerting its clients, friends and colleagues to trends in the local real-estate market through a communication dubbed “Real Estate Reality Check.”

I broadened the outreach into press release-form and the effort received solid media attention earlier this year, including pieces in the the Chicago Sun-Times and the print edition of the Chicago Tribune’s Triblocal section.

This time around, conveying data through the first half of 2009, the Reality Check is off to a good start again. It began with prominent placement on, the Chicago Tribune’s citizen-journalism portal.

I recently created a YouTube channel for Better Homes and Gardens Gloor as well, and you can find it here.

Biz Publication Includes My Social-Media Tips

Sometimes my work goes in streaks.

There have been times when I simultaneously represented four different medical providers–an obstetrician, a neurologist, a chiropractor and an acupuncturist.

In the past year, I’ve had a fair share of real estate-related work, both as a freelance writer for REALTOR magazine and as a publicist for the irrepressible Roz Byrne (check out this “Wizard of Roz” blog post here) and Better Homes & Gardens Real Estate Gloor Realty.

A recent Gloor release published in Triblocal’s print edition is to the left here.

Lately, though, the trend could be summed up in three words: Social Media Central. The latest is a story in this week’s edition of The Business Ledger, a weekly publication in the western suburbs of Chicago that quotes from some of my recent social-media training tips.

If you check out the story, by Associate Editor Sherri Dauskurdas, you will see it doesn’t shy away from packing some social-media name-dropping punch in its headline: “Twitter away hours while LinkedIn to Facebook.”

Timely PR: A `Real Estate Reality Check’

It’s hardly news to report that real estate values have declined lately.

But if you find a local, specific angle on that general state of affairs, and back it up with some reliable statistics, it can become news to your target audience.

And better still, because you are taking the lead in disseminating the hard data, you automatically position yourself as being at the forefront of transparent communication about this sensitive issue.

And that can’t be too bad for business at a time when trust is such a precious commodity. These ruminations date back to a month ago, when one of my newer clients, Better Homes and Gardens Real Estate Gloor Realty, told me it was about to issue its second postcard in a new series called “real estate reality check.”

The firm’s president, Richard C. Gloor, asked that I proofread the new piece, which I was happy to do. But I also strongly recommended that we go even further and develop a news release highlighting what his firm is doing.

The result was a news release that struck a chord with Bill Cunniff of the Chicago Sun-Times, who wrote a piece, based on the “reality check.” The Sun-Times real estate piece appeared in the Sunday, Feb. 8 edition.

To read the full news release, visit, which lays out what Gloor is doing “to champion candid communication” about the real-estate market. (I couldn’t resist the alliterative temptation.)

I also created a blog, Oak Park-River Forest-Forest Park Real Estate, so that anyone can review the raw data that is behind content in the release–an essential element when striving to communicate transparently.