Showing, Not Just Telling, At Business Expo

Last week, I was an exhibitor at “A Passport to Success,” the business-to-business Expo sponsored by the Elmhurst Chamber of Commerce & Industry and three other chamber organizations (Bensenville, Villa Park and Addison.)

At the same time, as the event’s publicist, I took close to 100 photographs and about 20 videos.

You can see some of the fruits of my video labor at what I call my “miscellaneous” YouTube channel, not to be confused with my Inside Edge PR channel or any of the other dozen channels that I have created and maintained for clients and others.

I also posted a release, drawn almost entirely from an Elmhurst Chamber write-up, at Triblocal.com and, on the same Tribune-owned site, created a photo gallery of the Expo.

Additional links can be found on the home page of the Elmhurst Chamber of Commerce & Industry website.

Serving as the event publicist was a fantastic way to meet people and to adhere to one of my mantras: “Show, don’t tell.”

In short, I was able to introduce myself as a publicist even as I was in the midst of acting as one. It sure beats relying solely on my business card, brochure and a firm handshake (though those are no doubt helpful, too).

I am hardly unique: it’s precisely what was done by many others who demonstrated their service and products.

They included stellar restaurant exhibitors (like Bob Tercall of Two Chefs in Bensenville, pictured) that provided food samples as well as my new favorite massage therapist, Anne Lucas of Pure Harmony Massage (also pictured), who let her hands do the talking via chair massages.

Kudos to all the chambers and participants for fostering such a dynamic networking environment. The ones that did at least as much showing as telling will surely be reaping the most benefit.

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Ribbon-Cutting Symbolizes Elmhurst Chamber’s Commitment

It wasn’t on my list of “100 Things To Do Before I Die,” but the other day I had an opportunity to be at the center of a scene that I never suspected would happen: I wielded larger-than-life scissors as part of a ribbon-cutting ceremony.

The symbolic moment came inside the office of the Elmhurst Chamber of Commerce & Industry.

The organziation offers the ribbon-cutting moment to all new members, with the photograph appearing in a local newspaper and helping promote not only the new member, but the chamber itself.

And the moment was fun, to be sure–especially when I managed not to injure myself or anyone else.

But what most impressed me was the well-coordinated nature of the event.

The chamber has “Ambassadors” (you can see them in the video above) that accompany chamber director John Quigley (front row, far right) in sharing various pieces of information about the workings of the group as well as opportunities for newcomers to become more involved.

All in all, it was a thoroughly impressive gesture, and speaks volumes about the energy, enthusiasm and commitment of this ship that Quigley helms with humor and determination.

Beforehand, through my dealings with staff members like Betsy D’Onofrio and two networking events, I had been struck by the group’s professionalism. Now I am motivated more than ever to meet and exceed its stellar standards.