You Snooze, You Lose: Get Onto YouTube

Did you know that you can secure a YouTube channel in less than 60 seconds?

If you are part of a cause or company that may–just may–make use of YouTube in the future, you should hop on it pronto, before someone else (like me) gets to it first.

Just go to YouTube and click on “Create Account” in the upper-right corner. Follow the steps and, presto, you’ve got a YouTube channel.

It’s free, it keeps your communications options open, and I’ve done it at least 25 times in the past year for a variety of clients and others.

Among them: my chapter of Business Network International, OPRF Partners; the Oak Park-River Forest Chamber of Commerce; Better Homes & Gardens Real Estate Gloor Realty; and the Five Seasons Family Sports Clubs in Burr Ridge and Northbrook.

And we mustn’t let the cobbler’s children go out with any shoes. Here’s the
Inside Edge PR channel.

Provocative Keywords Help Spark Attention

What’s in a name?

The ability to attract attention, for one thing.

This morning I was reviewing the 150-odd (some odder than others) videos on my YouTube channel.

Most of them stem from public-relations outreach I’ve povided for clients, such as Downtown Oak Park’s mass dog wedding (a Guinness World Record attempt) in November 2008, I Do, Doggone It!

Continuing a pattern that emerged immediately after I uploaded those pooch-related videos nearly five months ago, the one with “Same-Sex Dog Marriages” in the title has easily outdistanced the other seven I Do, Doggone It! videos.

As of this morning, the same-sex clip (featuring my rather hoarse voice after a frenetic day of PR madness) had 1,318 views. By comparison, some of the other bow-vow clips, with not-so-provocative titles, are under 200 views, though a few are approaching 1,000.

How’s this for an attention-grabbing title that may be in my YouTube channeling future: “AIG Bernie Madoff Rush Limbaugh Same-Sex Pro-Life Bailout Plan.”

I should note, however, that the video would truly need to touch on all of the above-mentioned elements, perhaps a tongue-in-cheek first-person commentary that ties them all together (with extra-durable rope).

Provocatively named videos really ought to reflect the actual content of the video itself. Otherwise, you run a great risk in breeding resentment, which is typically not a very helpful PR tactic.

Social Media Create New Adoption Options

A recent CNN.com story on innovative social-media approaches to adopting children is just the latest example of how our world has drastically changed in recent years.

I’ve documented numerous examples, in this blog and elsewhere, that underscore how the collective “traditional” media is no longer the sole arbiter of what is newsworthy. (News flash! ANYONE can create their own printing press or video channel these days.)

Likewise, adoption agencies, all too many of which have financially preyed upon the hopes and dreams of those seeking to start families, are now far from the only game in town.

And that welcome development is thanks largely to sites like Facebook and YouTube and LinkedIn, as well as other sites that foster viral FOAFOAF (friend of a friend of a friend) communications.

I recently began helping a wonderful Chicago-area couple seeking to take this very path. They have two sons already (one biologically, one via adoption) and their heartfelt desire is to add a girl to their family.

More details to come, but in the meantime, if you know of anyone who may be a match for them, please shoot me an email at matt@insideedgepr.com or call me at 708-860-1380.