Bulldog Reporter Column


Matt’s column on crisis public relations appeared in the May 22 edition of Bulldog Reporter’s Daily ‘Dog. The column draws upon Matt’s work as a journalist in guiding publicists on effective relations with the media. Each week, 50,000 PR practitioners read the Daily ‘Dog.

To read the column as it appears online, go to http://tinyurl.com/3qprrc. The column is also in this site’s archives, on the Resources page.

Inside Edge helps spread the word about a Nicaraguan teen in need


Working on behalf of Plunkett & Associates, a leading Chicago strategic communications company, Inside Edge founder Matt Baron helped generate extensive media coverage of efforts by Scheck & Siress, the Range of Motion Project (ROMP) and Healing the Children to help 16-year-old Luis Torres of Nicaragua.

Media outlets devoting extensive coverage to the story included the Daily Herald, La Raza, Pioneer Press, Extra News and Univision.

For two of the video clips that Inside Edge PR shot, then posted online, you can check them out here, as well as here.