Four reasons why publicists should shoot their own videos:

1. It provides another avenue for communicating directly with your target audience.

Uploading a clip onto a site like YouTube creates a permanent home for you to convey your message, long after the story pitch’s original timeframe.

2. It is a helpful tool in making your story pitch to the media.

Who isn’t drawn to video more than words? Go with the human tendency toward checking out a video over hundreds of words on a page or screen.

3. It eliminates copyright issues, since you are the creator of the content.

4. It’s just plain fun.