Inside Edge founder Matt Baron helped generate coverage for a Guinness World Record event in Naperville, Ill., by shooting videos, then posting segments onto YouTube. To view some of the links, go to:

• http://www.youtube.com/watch?v=dMYkZ5fJPuQ
• http://www.youtube.com/watch?v=uORPIQ8bqos
• http://www.youtube.com/watch?v=WQfERBdQK1g

A portion of the video aired on ESPN2 during an interview with George Hood, who re-established the record for spin cycling endurance (more than one week!)