We give you the Inside Edge

In today's competitive media environment, efficient and effective communication is crucial.

"Through Matt Baron’s leadership and insight into how to effectively position a story, Inside Edge identified how we could differentiate ourselves from our peers, and communicated that difference on our website and to the media. I was struck by Matt’s ability to conceive great story ideas, and then take the steps necessary to enable those ideas to come to fruition."
public relations agency in Chicago

Public Relations

Distinguished by a world-class ability to identify the news in the seemingly mundane, we identify your distinctive qualities, pinpoint what your target audience wants, and execute on effective, efficient and creative ways to connect you to them. Inside Edge is expert in anticipating and delivering what media outlets value most: a compelling story that engages and resonates with their audience.

Our strongest suit is in the Chicago and outlying media market, where we have more than 30 years of wide-ranging experience. Inside Edge PR + Media has helped over 150 businesses, non-profits, municipalities, associations, and other organizations in the region navigate a media landscape that is in perpetual flux. We also serve clients throughout the United States, along the way growing into a sought-after trainer for press associations, other public relations agencies in Chicago, and business owners.  

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News Service

The foundation of Inside Edge PR + Media’s success is Matt Baron’s 20-plus years reporting for the Chicago Tribune, Time, USA Today, and other publications. His journalistic acumen and integrity ensure high-quality content that clicks with the media, connects with your audience, and helps you achieve your goals.

So how can we help you get the Inside Edge for your story?

Additional Services

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News Releases, Biographies, Promotional Pieces, Corporate Histories, Newsletters, Writing for the Web, Journalism, Opinion Pieces, Ghostwriting, Speech Writing, Spotlight Tribute.

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Media Crisis Training, PR Secrets From A Media Insider, The Art of the Interview, Deadline Skill & Savvy, Numeracy (Mathematical Literacy), Webinars, PAVE The Way To Powerful Communication, The Consummate Connector, Getting Started Right: A PR Partnership Blueprint

pr strategy


Media Relations, Public Relations, Marketing, Serving as Spokesman, Analysis of Media Readiness

pr public speaking


With a passion for training, Matt Baron communicates to a wide range of audiences with confidence and clarity. He applies practical insights with humor, as his work empowers groups large and small. From community groups to corporate and educational audiences, his programs consist of keynote presentations (up to 90 minutes), half-day and full-day seminars.

pr secrets from insider

PR Secrets From A Media Insider

Do you want to increase your immediate chance of getting media coverage? What about establishing credibility and creating long-term relationships with key decision-makers in the newsroom?

Then shift your focus from what you want to what the media need.

In PR Secrets From A Media Insider, Matt shares practical, easy-to-apply principles that empower you to anticipate those needs and enjoy more—and more favorable—coverage.

Target Audience: Business owners, organizational leaders, general public.

Ready to chat?

Looking for a public relations agency in Chicago? You are in the right place!
In this world of noise, with the volume always turned up, what’s your plan to overcome the din?