Matt Baron, founder of Inside Edge: PR + Media, has crafted stories professionally since 1984.
For the first 22 years, Matt reported for small-town weeklies, big-city dailies, and national magazines.
Along the way, he helped expose local government corruption, wrote a series of investigative stories that culminated in a wrongly convicted man’s freedom from prison, and chronicled a small-town newspaper’s inexplicably unblinking belief in a tale that would rival anything found in The Onion.
Matt’s work has appeared in scores of publications, including Time, USA Today and the Chicago Tribune. For a six-year period, he was one of the most prolific reporters for the Tribune. In 2004, while covering three communities (Oak Brook, Elmhurst & Cicero), he wrote 365 stories that encompassed local government, business features, breaking news, profiles and more.
Now, along with his associates, Matt is on a mission to provide the inside edge that connects clients with not only their target audiences, but also media decision-makers who can amplify their stories. The Inside Edge advantage comes not only through strong media connections, but a firsthand knowledge of the challenges faced by reporters, editors, producers and other media decision-makers.
Since 2001, through workshops, webinars and columns, Matt has journeyed throughout the United States to train thousands of reporters, editors, publicists and other business leaders on various elements of the story-telling process. Topics include interviewing techniques, numerical literacy (aka Go Figure: Making Numbers Count), and working effectively with reporters under deadline pressure.
Top PR firms, including Golin and Edelman, recognize Matt’s expertise and have retained his counsel for all-day training sessions on media crisis management and cultivating positive relations with the media that generate results for clients.
In 1990, Matt received a Bachelor’s of Science degree in journalism from Northwestern University’s Medill School of Journalism. For the past two decades, he has been a guest lecturer at a variety of universities, including Medill graduate- and undergraduate-level classes.
His other roles have included serving on the Oak Park Public Library Board and, since 2010, hosting “Oak Park’s Own” as well as “A Beer With Baron” for the Village of Oak Park’s cable channel, VOP-TV.
Matt has actively been involved with Chicago West Bible Church, in Chicago’s Austin neighborhood, since its 2016 inception. Starting in May 2017, he served a four-year term as an elected member of the District 200 Oak Park and River Forest High School Board.
Matt and his wife, Bridgett, have 18-year-old twin children. They are bemused and indulgent of Matt’s ambidextrous free-throw shooting zeal, which has propelled him to make 83% of the 114,000-plus free throw attempts that he has tabulated since 2007. He is currently working on a book about free throws through the experiences of some of the greatest free-throw practitioners in basketball history.