4 proactive steps for when you’re unfairly cast as a ‘Goliath’

My essay on how to deal with media coverage that unfairly paints you or your client as a big, bad Goliath was published today at Ragan Communications’ PR Daily. Here’s the link and I have also posted it below: Who doesn’t love an underdog story? “Rocky” and “Rudy” are examples of movies that exploit this natural […]

Cubs Tattoo Helps Flesh Out Story on Political Newcomer

Eye-catching photos are a writer’s best friend, drawing the reader into the story while fleshing out an element or two contained in the piece. Case in point: my November 2004 story on Larry Dominick when he was an early-bird candidate for town president of Cicero, Illinois, on Chicago’s western border. My most frequent photographic partner […]

Daily Herald Posts My Essay In Praise of Vin Scully

RIP, Vin Scully. Six years ago, when the legendary broadcaster retired after an unparalleled 67-year run as the Los Angeles Dodgers radio voice, I wrote an essay paying tribute to his extraordinary career. At the time, I zoomed in on Scully’s remarkable restraint, and succinct eloquence, during Kirk Gibson’s walk-off home run for the Los […]

After a Fraught 4th, a Plea for Leaders to Make a Free Throw

The horrific Fourth of July violence in Highland Park has surely had an impact on all of us, and for some it is particularly personal and difficult. After 30 minutes of trying to write on Monday afternoon, I thought I might have to throw in the towel on stringing together enough coherent thoughts for a […]

Random Musings from a Cinco de Mayo College Frosh Pick-Up

Observations from a Cinco de Mayo pick-up of my son after his freshman year at Indiana University: Glad we have a van with ample room.  We’ve had the Grand Caravan for a grand total of 15 1/2 years, since the kids were 3-year-olds. It has never been cool, and has increased in its Decidedly Uncool […]

Statistical Curiosity Leads to Coverage of Miguel Cabrera’s 3,000th Hit

My first baseball story of 2022 appeared a few weeks ago in the Daily Herald, on the occasion of Miguel Cabrera’s 3,000th career hit. But its genesis can be traced to 2017. That is when statistical curiosity—one of my incurable traits—prompted me to embark me on a research path that encompasses other baseball greats of […]

Promo Video: Celebrating Seniors Scavenger Hunt

The last time I worked with the Village of Oak Park’s longtime video manager, Joe Kreml, the occasion was our 11th & final “Beer With Baron” interview. That was 2 1/2 years ago, before the coronavirus pandemic. Recently, we teamed up on a video raising awareness of the inaugural Celebrating Seniors Scavenger Hunt, coming Saturday, […]

Three Sides (At Least) to Most Stories–But They Take Time to Uncover

Anyone who says there are “two sides to every story” is vastly understating the case. There are almost always far more than two interpretations of an event or series of events, as a local municipal leader recently affirmed to me with her observation that there are “three sides” to every story. One outgrowth of that […]

Memo to Journalists: Don’t Let Opinion Ruin a Factual Story

Nearly 20 years ago, I delivered a luncheon keynote at the Texas Press Association’s annual conference. The session flowed out of my mathematical literacy (numeracy) training called “Go Figure: Making Numbers Count.” This expertise at the intersection of data and story-telling–that realm where many journalists dread to tread–has taken me throughout the country to lead […]

Set Goals, Keep Score…One Free Throw at a Time (x 100,000)

“Set goals, keep score, break records. Anything else is just exercise.” Fifteen years ago, I met a man named George E. Hood who not only introduced me to those words but embodied them from head to toe. We met shortly after Five Seasons Family Sports Club retained Inside Edge PR + Media to provide public relations […]