Tag Archives: effective communications

Be a person, not a bot: don’t cheapen your social media network with garbage-like invites

“Feel like a numberFeel like a strangerA stranger in this land I feel like a numberI’m not a numberI’m not a number Dammit I’m a manI said I’m a man.”-Bob Seger Those lyrics come at the end of “Feel Like A Number,” from the 1978 album, Stranger in Town. It chronicles the alienation that comes from […]

Deep (Throat) Lessons From Bob Woodward: Strike Up Conversations, Then Listen Up

Do you have the gift of gab? It’s actually a trick question–because it’s not a gift at all, but a series of choices. The biggest one is to choose to put your focus on others rather than yourself. Professional, ethical, effective journalists cannot write with long gazes into their navels. They must seek input from other […]

Stop Talking About All Your Cool Gizmos!

“The problem with most news releases: they mimic other news releases—which fall far short of furthering organizational goals.” That was my closing remark in an email last week to a senior executive with a company that appears to be kicking butt in business. Alas, it is struggling to communicate its rapid growth–and the reasons behind […]

We Hear It, We Say It–We Even Believe It–But The `Less is More’ Truism Can Be Lip Service

“Less is more.” We’ve heard it on countless occasions. We may even have said it more than a few times. And it’s so often the perfect counsel, in any variety of situations. But how often do we blow the opportunity to actually practice it? This comes to mind on the heels of the first candidates’ […]

Evidence of Vin Scully’s Greatness: In a Storied 67-Year Career…68 Seconds of Silence

Only days away from retiring after a 67-year broadcasting career with the Brooklyn and Los Angeles Dodgers, Vin Scully has possessed many qualities that have made him one of the most respected and admired announcers in Major League Baseball history. Among those traits has been his ability to let history unfold without foisting commentary on […]

Part I, 2014 PR & Marketing Resolution: Consume Better Sources of Information

As we look ahead to the next 12 months, much that rattles around is so much white noise—about the same shade as the snowfall that is currently descending on Chicagoland. We are barraged with stuff like “I am resolved to eat better” and “I am resolved to exercise more,” along with endless tips on how […]

A Lesson From Steve Jobs’ Legacy: PAVE The Way to Powerful Communication

The death of Steve Jobs this week has prompted an increased use of the word “legacy” in tributes far and wide. Steve Jobs, during the early days of Apple. But it’s vital that we recognize everyone is building a legacy–and everyone has a distinctive story to share. What is effective in developing public relations angles is […]

Northwestern’s Half-Baked Attempt at Connection: A Ham-Handed, Handwritten Thank-You Note

Earlier this month, I received a hand-written thank you note in the mail from an undergraduate at Northwestern University, my alma mater. That was impressive. The personally written, but hardly personalized letter from a Northwestern undergraduate. Then I read the note – and if it wasn’t a verbatim transcription of a form letter, then I […]