Tag Archives: media fairness

4 proactive steps for when you’re unfairly cast as a ‘Goliath’

My essay on how to deal with media coverage that unfairly paints you or your client as a big, bad Goliath was published today at Ragan Communications’ PR Daily. Here’s the link and I have also posted it below: Who doesn’t love an underdog story? “Rocky” and “Rudy” are examples of movies that exploit this natural […]

Three Sides (At Least) to Most Stories–But They Take Time to Uncover

Anyone who says there are “two sides to every story” is vastly understating the case. There are almost always far more than two interpretations of an event or series of events, as a local municipal leader recently affirmed to me with her observation that there are “three sides” to every story. One outgrowth of that […]