Category Archives: Media Relations

No, Martha, It’s Not 1977 Anymore: You Are No Longer at the ‘Mainstream’ Media’s Mercy

Sometimes, we need a smack upside the head with a reminder that it’s not 1977 anymore. It’s not even 2002, not by a long shot. For the past 15 years in which I have been plying the public relations trade, I have been banging this particular drum, louder and more insistently: the so-called mainstream media […]

The power of greater expectations–including when the media lets you down

How do you respond when someone is unaccountable or otherwise fails to meet expectations? Many years ago, a mentor offered me wise words on how to handle these situations. His counsel went something like this: “If you want to yell at them, or give them a piece of your mind, or tell them how they […]

Humbling honor to give PR boost to `Jeanne’s Journey for Hope’ support of Joliet boy

In a lifetime, most people don’t spend more than a few months in a hospital—and some can measure those stays by a handful of days, or perhaps weeks. It’s a different situation for 6-year-old Dominic Hamilton. Over the past 2 ½ years, the Joliet boy has been a regular patient at Lurie Children’s Hospital in […]

‘Packing for Retirement’ & Beyond: Jim Flanagan’s Passion to Help Older Adults

Trying to make heads or tails of health care, with its seemingly endless changes and complexity, is enough to make just about anyone queasy. Against that backdrop, a retirement planning expert who speaks with clarity and authority is the perfect antidote. That’s one of the ways that Inside Edge PR introduces Jim Flanagan. In this […]

Behind the Scenes: Story-Telling Artist Shines Light on Realtor Building Transformation

This summer, I had the pleasure of collaborating with friend and next-door neighbor Joe Crosetto to write a story about the work that his firm, Interactive Building Solutions (IBS), is involved in: the make-over of the Realtor Building in downtown Chicago. It is located at 430 N. Michigan Avenue, where the National Association of Realtors (NAR) […]

Stop Talking About All Your Cool Gizmos!

“The problem with most news releases: they mimic other news releases—which fall far short of furthering organizational goals.” That was my closing remark in an email last week to a senior executive with a company that appears to be kicking butt in business. Alas, it is struggling to communicate its rapid growth–and the reasons behind […]

Inside Edge PR’s Media Support of Living Donor Guinness World Record Attempt

It’s an inspiring and humbling thing to be providing public relations and media relations support for the Guinness World Record Attempt: Living Donor Rally on Saturday, April 21st at Millennium Park in Chicago. Through contacts I have made in myriad media markets around the United States–all after gathering information from organ donors who are attending […]

When Pitching the Media, Keep it Brief

Unless you’ve been on the receiving end of a story pitch, you likely don’t appreciate the urgency of being succinct in those interactions. Having been on the receiving end of such pitches for about 20 years, I can assure you that the goal ought NEVER be selling the reporter, editor or producer on a story–that’s […]

Redact This! A Recovering Journalist’s Look at the (REDACTED) Administration of Chicago Mayor Rahm Emanuel

In my years as a journalist, I filed hundreds of requests to taxing bodies through the Illinois Freedom of Information Act. Over time, it became clear that some entities wielded FOIA as a mechanism for suppressing information—they would drag their heels before coming up with a highly questionable basis for limiting information they provided or […]