Tag Archives: Guinness World Record

Inside Edge PR’s Media Support of Living Donor Guinness World Record Attempt

It’s an inspiring and humbling thing to be providing public relations and media relations support for the Guinness World Record Attempt: Living Donor Rally on Saturday, April 21st at Millennium Park in Chicago. Through contacts I have made in myriad media markets around the United States–all after gathering information from organ donors who are attending […]

George Hood’s Peak-to-Peak Guinness Effort Illustrates Goal-Setting Power

When is the last time you broke down a daunting marketing or public relations goal into smaller pieces? Marathon runners do it all the time until their ultimate goal, finishing the race, is simply another smaller objective on the heels of a stream of other, manageable goals. On April 20, those who witnessed George Hood […]

5 Years Later, Documentary `Breaking and Entering’ Into Public Consciousness

What does ultra-endurance athlete George Hood have in common with a world-class “joggler”–someone who juggles as he jogs great distances–and a guy with an uncanny passion for catching grapes in his mouth when they are hurled from long distances? All are prominently featured in “Breaking and Entering,” a terrific tapestry that displays individual drive for stunning achievement […]

Providing PR Support for Guinness World Record Bid, Hotchkin Family Fundraiser

Much afoot with Inside Edge PR, including a great cause that was oh-so-easy to get behind: raising awareness about an outreach to help the family of Gunnar Hotchkin, a Hinsdale native who was killed in Afghanistan earlier this year. Starting on Saturday, Oct. 23, the indefatigable George Hood is aiming for another Guinness World Record […]

Ride IV Reasons: Guinness Bid Gets Under Way

On Sunday night, with the much-awaited start of Ride IV Reasons, Inside Edge PR entered the marathon PR phase of its effort in support of that Guinness World Record attempt. George Hood, a 52-year-old Aurora, Ill. man, has already set the Guinness mark twice—only to have the record eclipsed shortly thereafter by other ultra-athletes. This […]

No Guinness World Record, Doggone It!

The mass dog wedding that I publicized, I Do, Doggone It!, may have set a record for the most same-sex dog “marriages” on Saturday in downtown Oak Park. However, that is not yet a sanctioned Guinness World Record category. So the 87 total marriages, while certainly one of the biggest in pooch history, fell shy […]

An Open Invitation To The Obama Girls

It’s not every day that you invite the President-elect’s daughters to come to a mass dog wedding. But when it comes to a great cause, has a logical link to a pledge that Barack Obama made before the world on Tuesday night, and Sasha and Malia just happen to be in the neighborhood anyway…well, it […]