Tag Archives: goal-setting

George Hood’s Peak-to-Peak Guinness Effort Illustrates Goal-Setting Power

When is the last time you broke down a daunting marketing or public relations goal into smaller pieces? Marathon runners do it all the time until their ultimate goal, finishing the race, is simply another smaller objective on the heels of a stream of other, manageable goals. On April 20, those who witnessed George Hood […]

Even After He’s Done, Mickey Straub’s ’50 Capitols’ PR Journey Continues

About three months ago, I blogged about my public relations effort for Mickey Straub and his ambitious and unprecedented plan to visit all 50 state capitols in 50 days. Turns out, he couldn’t do it…he only needed 44 days. It’s a remarkable, and really cool, story that’s only getting better, as I just related in my […]