Category Archives: Public Relations

Dustin Pedroia Gave Baseball His All

It’s cliched, but with Dustin Pedroia, it’s absolutely apt: he gave it everything that he had. Often, that was considerable. A Most Valuable Player Award in his second full season, 2008, which came on the heels of his Rookie of the Year campaign. And then there are the four Gold Gloves, his four All-Star game […]

3 Simple Steps to Add Value to Your LinkedIn Connections

What is your reaction when someone you barely know, or don’t know at all, seeks to connect with you on LinkedIn? You may agree to the connection, but it will be a loose link at best, unlikely to generate much benefit to either of you. Keep that in mind as you reflect on whether, or […]

How to undermine your lobbying effort in one (cut-and-paste) step

You are passionate about an issue. You inspire and organize others who are likewise passionate. To spark change, you need to persuade someone else—an individual or a group of people—to see things your way. What do you next? If you confuse “like-minded” with “carbon copy,” you may make the mistake of committing cut-and-paste activism. That’s […]

Be a person, not a bot: don’t cheapen your social media network with garbage-like invites

“Feel like a numberFeel like a strangerA stranger in this land I feel like a numberI’m not a numberI’m not a number Dammit I’m a manI said I’m a man.”-Bob Seger Those lyrics come at the end of “Feel Like A Number,” from the 1978 album, Stranger in Town. It chronicles the alienation that comes from […]

‘Stretch Your Comfort Zone’ is my key message to Concordia University Chicago students

Yesterday, as part of the Concordia University Chicago College of Business Guest  Speaker Series, I shared key principles that have been integral to my professional and personal journey. Among those principles: *Stretch beyond your comfort zone on a regular basis;*Ask for help and seek out mentors in your field of endeavor:*Value all people–not only those you think […]

From (Brand) Promise to Silence

The Amazon delivery began with such extraordinary promise. Not only did it include the super-affordable and Gumby-like-flexible tripod Smartphone holder, but also a note from the top dog at the device’s distributor. And this communication was no lip-service brimming with empty platitudes. Instead, what greeted me was a warm, earnest note pledging supreme customer satisfaction, […]

Maximize Your Micro-Engagements, Personalize Your Points of Connection

In a world of ever-escalating automation, it takes effort to retain personalization. The effort, I would argue, is well worth it. Take LinkedIn’s relatively new feature of offering prompts like “Thank you” and “You’re welcome” and “Congrats on your work anniversary!” Flowing from our own initiative, all are lovely sentiments, and our moms would be […]