You are passionate about an issue. You inspire and organize others who are likewise passionate. To spark change, you need to persuade someone else—an individual or a group of people—to see things your way. What do you next? If you confuse “like-minded” with “carbon copy,” you may make the mistake of committing cut-and-paste activism. That’s […]
Category Archives: Public Relations
Blago: ever the victim.
“Feel like a numberFeel like a strangerA stranger in this land I feel like a numberI’m not a numberI’m not a number Dammit I’m a manI said I’m a man.”-Bob Seger Those lyrics come at the end of “Feel Like A Number,” from the 1978 album, Stranger in Town. It chronicles the alienation that comes from […]
Yesterday, as part of the Concordia University Chicago College of Business Guest Speaker Series, I shared key principles that have been integral to my professional and personal journey. Among those principles: *Stretch beyond your comfort zone on a regular basis;*Ask for help and seek out mentors in your field of endeavor:*Value all people–not only those you think […]
The Amazon delivery began with such extraordinary promise. Not only did it include the super-affordable and Gumby-like-flexible tripod Smartphone holder, but also a note from the top dog at the device’s distributor. And this communication was no lip-service brimming with empty platitudes. Instead, what greeted me was a warm, earnest note pledging supreme customer satisfaction, […]
In a world of ever-escalating automation, it takes effort to retain personalization. The effort, I would argue, is well worth it. Take LinkedIn’s relatively new feature of offering prompts like “Thank you” and “You’re welcome” and “Congrats on your work anniversary!” Flowing from our own initiative, all are lovely sentiments, and our moms would be […]
Since 2001, associations and companies across the United States have hired Matt Baron of Inside Edge PR to train thousands of journalists, publicists and other professionals to develop immediately applicable, improved story-telling skills. On Tuesday, Oct. 16th, through an Oak Park – River Forest (OPRF) Chamber of Commerce Lunch and Learn at Adam Doe State Farm, he […]
Over the past dozen years, I have provided public relations and media relations support for Guinness World Record attempts in ultra-endurance physical feats (I’m looking at you, George E. Hood), a Mass Dog Wedding (yeah, you read that right), and a record established this year for the Largest Gathering of Organ Transplant Donors. That most recent milestone […]
“Unlike many other sectors of our economy, construction has remained largely rooted in the 20th century as leaders have resisted technological changes that have transformed the way other industries do business.” That’s the opening line in my summary this week for ULI Chicago’s panel discussion, “Tech and Modular Construction: Disrupting the Traditional Development Process.” The […]