Tag Archives: e-mail marketing tips

How to undermine your lobbying effort in one (cut-and-paste) step

You are passionate about an issue. You inspire and organize others who are likewise passionate. To spark change, you need to persuade someone else—an individual or a group of people—to see things your way. What do you next? If you confuse “like-minded” with “carbon copy,” you may make the mistake of committing cut-and-paste activism. That’s […]

Keeping Your PR Eye On The Calendar

Of all the similarities between being a journalist and being a publicist, one of the most prominent ones is the need to keep your eye on the calendar. Mine says that today is Jan. 16th, which means, among other things, that it’s well past time to start thinking about Valentine’s Day-related story ideas, whether you […]