Tag Archives: Five Seasons Sports Club

Keeping Busy With Five Seasons Sports Club

Been busy of late working on publicity pieces for the Five Seasons Sports Clubs in Burr Ridge and Northbrook, including a recent series of media outreaches on the Tri-umph Youth Triathlon Clinic. Pictured here is Kate Schnatterbeck, founder of Tri-umph, Inc., who organized the two-day session in Northbrook. An essential element, as always, is to […]

Want To Drive Online Traffic? Then Tweet!

To Tweet or not to Tweet? That’s the question that has surfaced with increasing regularity the past few months. In addition to the compelling data about Twitter’s growth, anecdotal indicators abound: in the last week, I’ve seen that my pastor and the National Basketball Association are on Twitter. (I’m following Pastor James, but don’t feel […]

Versatile Pitches Provide Multiple PR Options

Whenever you can offer the media a story suggestion that has versatility–it can be a human interest feature, a health and wellness story, and a business piece, for example–then it provides you with bigger placement potential. In other words, if a given outlet isn’t interested in the story under Category A, then you still have […]

WSL Profiles Five Seasons Sports Club Duo

One of my clients, Five Seasons Sports Club in Burr Ridge, received prominent mention in the current issue of West Suburban Living Magazine, a classy publication that focuses on, well, the western suburbs of Chicago. It came about in November, when managing editor Brittany Ashcroft asked if I had any candidates for a profile on […]

Keeping Your PR Eye On The Calendar

Of all the similarities between being a journalist and being a publicist, one of the most prominent ones is the need to keep your eye on the calendar. Mine says that today is Jan. 16th, which means, among other things, that it’s well past time to start thinking about Valentine’s Day-related story ideas, whether you […]

PR Resolution: Give Media Plenty of Lead Time

If it’s January 2, then that must mean it’s time to start seriously brainstorming some Valentine’s Day story suggestions. Though the romantic holiday may seem way off on the horizon–a full 43 days away–a recent story in Pioneer Press newspapers reaffirms that it’s never too soon to start planting story seeds with the media. In […]

Wayne Arner: From Huff & Puff To Buff

By my calculations, Halloween, Thanksgiving and Christmas consume precisely three days of the calendar. But somehow it all translates into a two-month comfort-and-junk food fest, when people tend to pack on some additional pounds. (OK, I’m projecting from my own experience–it’s my seasonal pattern, anyway!) So it was with great admiration that in developing a […]

Tennis Player Outreach Nets Coverage

I had a post on Friday regarding my media outreach about a 12-year-old tennis player named Jordan Belga who trains at Five Seasons Sports Club in Northbrook, Ill. On Saturday came this Daily Herald feature, which included an interview with Jordan’s coach, Five Seasons tennis pro Jacek Dabrowski. It doesn’t always work out so nicely. […]