Tag Archives: Marie Pearson

PR Resolution: Give Media Plenty of Lead Time

If it’s January 2, then that must mean it’s time to start seriously brainstorming some Valentine’s Day story suggestions. Though the romantic holiday may seem way off on the horizon–a full 43 days away–a recent story in Pioneer Press newspapers reaffirms that it’s never too soon to start planting story seeds with the media. In […]

Wayne Arner: From Huff & Puff To Buff

By my calculations, Halloween, Thanksgiving and Christmas consume precisely three days of the calendar. But somehow it all translates into a two-month comfort-and-junk food fest, when people tend to pack on some additional pounds. (OK, I’m projecting from my own experience–it’s my seasonal pattern, anyway!) So it was with great admiration that in developing a […]