To Tweet or not to Tweet? That’s the question that has surfaced with increasing regularity the past few months. In addition to the compelling data about Twitter’s growth, anecdotal indicators abound: in the last week, I’ve seen that my pastor and the National Basketball Association are on Twitter. (I’m following Pastor James, but don’t feel […]
I am in the midst of outreach with the media about a story looking at unintended consequences–how the “Back to Sleep” campaign to prevent SIDS-related deaths has contributed to an uptick in “flat head syndrome, or plagiocephaly. A portion of the effort, which I’m undertaking with Plunkett & Associates on behalf of Scheck & Siress, […]
Working on behalf of Plunkett & Associates, a leading Chicago strategic communications company, Inside Edge founder Matt Baron helped generate extensive media coverage of efforts by Scheck & Siress, the Range of Motion Project (ROMP) and Healing the Children to help 16-year-old Luis Torres of Nicaragua.