Tag Archives: Scheck and Siress

Want To Drive Online Traffic? Then Tweet!

To Tweet or not to Tweet? That’s the question that has surfaced with increasing regularity the past few months. In addition to the compelling data about Twitter’s growth, anecdotal indicators abound: in the last week, I’ve seen that my pastor and the National Basketball Association are on Twitter. (I’m following Pastor James, but don’t feel […]

A Story About Unintended Consequences

I am in the midst of outreach with the media about a story looking at unintended consequences–how the “Back to Sleep” campaign to prevent SIDS-related deaths has contributed to an uptick in “flat head syndrome, or plagiocephaly. A portion of the effort, which I’m undertaking with Plunkett & Associates on behalf of Scheck & Siress, […]