What’s next, URLs by the block? Sure, “hyper-local,” as a way of describing the trend in journalism toward coverage centered on ever-smaller geographic areas, has been overused in recent years. But I can’t help but think that the Chicago Tribune, some four years after launching TribLocal to up the media market’s ante in the suburbs, has […]
Tag Archives: Triblocal
Last week, I had the honor of writing and distributing a news release on behalf of my friend, Jim Flanagan. It bears the headline, “River Forest Citizen Corps Seeks to Educate, Enlist Volunteers for Emergency Preparedness.” Over the past year or so, Jim has led a group of volunteers who have poured their time and […]
One of the cool things about working with a variety of clients is that it stretches me well beyond my comfort zone. Really, a more apt word than “comfort” might be “familiarity”: it’s not so much that I’m initially uncomfortable with a given industry, or topic within that industry, as I am largely clueless about […]
When Dr. Richard Powell sees a new patient in pain, he can empathize perfectly: that was how he first encountered the world of chiropractic. So starts a recent Inside Edge PR news release on behalf of Dr. Richard Powell of HealthSource of Elmhurst. The rest of the release, headlined “His Pain Leads To Others’ Gain: […]
Remarkable athletes, accomplished coaches, fund-raising programs and family-friendly activities. Since 2007, those broadly stated categories have formed the bulk of stories that I’ve shared as publicist for the two Five Seasons Family Sports Clubs in the Chicago area (Burr Ridge and Northbrook). But last week represented a new opportunity to raise awareness about the Burr […]
As a reporter, I rarely used e-mail to conduct interviews. Among other drawbacks, it eliminated the opportunity to elicit insights that would take the interaction in an unanticipated and even more interesting direction. And in potentially adversarial conversations, it prevented me from catching a slippery source off-guard with a tough question or observing their body […]
What is a co-executive producer on the hit TV series “Lost” doing with a children’s DVD series starring a basset hound? That is one intriguing question that revolves around “My Daisy Days,” a terrific pre-school children’s DVD series that Inside Edge PR has been working on behalf since May. You can see the story about […]
To Tweet or not to Tweet? That’s the question that has surfaced with increasing regularity the past few months. In addition to the compelling data about Twitter’s growth, anecdotal indicators abound: in the last week, I’ve seen that my pastor and the National Basketball Association are on Twitter. (I’m following Pastor James, but don’t feel […]
What’s your story? If you run a business, do you have a well-written biography on your website and in any other communication materials? I am continually astonished by the prevalence of successful professionals who don’t have a bio. Then there are those who have poorly crafted bios that appear to have been scrawled hurriedly as […]
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