Tag Archives: George’s CARSTAR

E-Mail Interviews Aid Shoestring PR Budgets

As a reporter, I rarely used e-mail to conduct interviews. Among other drawbacks, it eliminated the opportunity to elicit insights that would take the interaction in an unanticipated and even more interesting direction. And in potentially adversarial conversations, it prevented me from catching a slippery source off-guard with a tough question or observing their body […]