Tag Archives: Triblocal

A Bounce-Back PR Tale, In More Ways Than One

Whenever I agree to represent a business, it must pass my “newsroom vet litmus test.” In other words, if I were writing for a newspaper or magazine and someone pitched the story to me, would I be genuinely interested in at least digging into story suggestions about this company? In September, after a client, Robust […]

Versatile Pitches Provide Multiple PR Options

Whenever you can offer the media a story suggestion that has versatility–it can be a human interest feature, a health and wellness story, and a business piece, for example–then it provides you with bigger placement potential. In other words, if a given outlet isn’t interested in the story under Category A, then you still have […]

PR Focus: Picture this….and this…and this

For more than a year, I have helped McAdam Landscaping share stories about the breadth, depth and quality of its work with the Chicago-area media, as well as nationally. Increasingly, a pivotal part of that story can be told via photographs, such as ones that are included in this post. The photos were among those […]

Triblocal Gets Much More Local For Clientele

The other day, I posted a news release for the Illinois Association of Acupuncture and Oriental Medicine on Triblocal.com. You can see the release (“Acupuncture & Oriental Medicine: Not All Providers Are Created Equal”) here. It joins dozens of other Inside Edge PR news releases (written, as all my work is written, in journalistic style) […]

Courting Media With Tennis Phenom News

For nearly two years, starting with George Hood’s two 2007 Guinness World Record attempts at marathon spin cycling, I’ve enjoyed getting the word out about Five Seasons Sports Clubs in Burr Ridge and Northbrook. Yesterday morning came the latest chapter: a phone call from Jacek Dabrowski, a top tennis pro at the Northbrook site. He […]

PR Update: Five Seasons/Athletes For Life

This afternoon, as was my hope yesterday, I finished the news release on the Five Seasons Sports Club in Burr Ridge hosting the Athletes For Life mobile Cardiac Screening Facility, starting Sept. 16-17, taking a day off, and wrapping up on Sept. 19-20.   In all, I contacted about 15 media outlets, encompassing newspapers, regional […]