Tag Archives: media tips

The Art of Contacting Reporters By Phone

For the first time over a six-month span, encompassing story pitches for four different clients, I reached one particular reporter yesterday at the Chicago Sun-Times. She had never responded to any of my prior messages, neither my well-crafted and eminently timely e-mails nor my professional and succint voicemails directing her attention to those e-mails. Of […]

Triblocal Gets Much More Local For Clientele

The other day, I posted a news release for the Illinois Association of Acupuncture and Oriental Medicine on Triblocal.com. You can see the release (“Acupuncture & Oriental Medicine: Not All Providers Are Created Equal”) here. It joins dozens of other Inside Edge PR news releases (written, as all my work is written, in journalistic style) […]

Video Persuades, Supports Media

Today there is a nice human-interest profile on Keeli Mickus (pictured with son, Hank) in the Wednesday Journal of Oak Park and River Forest. In addition to reporter Terry Dean’s story, on its web site the Wednesday Journal prominently displayed three videos that I shot during an appointment that Keeli, a patient of Scheck & […]