Tag Archives: PR tips

When Pitching the Media, Keep it Brief

Unless you’ve been on the receiving end of a story pitch, you likely don’t appreciate the urgency of being succinct in those interactions. Having been on the receiving end of such pitches for about 20 years, I can assure you that the goal ought NEVER be selling the reporter, editor or producer on a story–that’s […]

Some Recent `Tips of the Inside Edge’

Since early February, I have been posting a daily “Tip of the Inside Edge” at the Inside Edge PR Fan Page on Facebook. (To visit the page, type “Inside Edge PR” in the Facebook search box.) Here is the collection of tips from the past week:Pick up the darn phone once in awhile. E-mail is […]

Pigs Get Fat, Hogs Get Slaughtered, PR-Style

“Pigs get fat, hogs get slaughtered.” In other words, don’t get too greedy. From the standpoint of creating something that is a legitimate, well-rounded piece of news, rather than a wholly self-serving PR piece that may turn off the media, the pigs/hogs axiom certainly applies. There simply are times when it’s best to share the […]

On August 12: PR Secrets From a Media Insider

Where will you be four weeks from Wednesday, on the evening of August 12th? If you are anywhere near Oak Park–and are in the market for immediately useful and practical tools to improve your public-relations efforts–then you should consider attending PR Secrets From a Media Insider. Full disclosure: I am a biased source, since I […]

Emperor Blagojevich’s Anti-Tribune Plot

Shocking. Revolting. Disgusting. Those are just a few of the words that come to my mind on the heels of reading the 76-page complaint filed by the U.S. Attorney’s Office in Chicago against Emperor (aka “Illinois Governor”) Rod Blagojevich and his chief of staff, John Harris. But, especially as it relates to his alleged effort […]

No Good Deed Shall Go Unpublished!

“No good deed shall go unpunished.” I first heard that phrase from Mike Bailey, my curmudgeonly (in a classic newspaper way) former editor at The Courier News in Elgin, Ill. That’s Mike’s mug you see here to the right. I know Mike didn’t originate the phrase, nor did George Steinbrenner, the longtime (and often curmudgeonly) […]

Alphabet Soup: Consume With Caution

We live in the USA–the United States of Acronymia. What’s your initial reaction to that twist on our country’s name? LOL? See, only two sentences into this post, and I’ve dropped two acronyms on you. Lost yet? (LOL is “laugh out loud,” by the way.) One of the biggest enemies of clarity in communication is […]

The Missing LinkedIn: Personalization

I’ve written about LinkedIn a time or two. Here’s another account, which dates back to two weeks ago, when a woman asked me to connect via LinkedIn. Problem is, I had no idea who she was. Then I did some cursory searching online and discovered that she and I share an alma mater. One would […]