Here’s another account, which dates back to two weeks ago, when a woman asked me to connect via LinkedIn. Problem is, I had no idea who she was. Then I did some cursory searching online and discovered that she and I share an alma mater.
One would think that would have been a relevant shred of information for her to mention when she tendered the invitation. Wait a second–scratch that. She didn’t do anything that resembles a legitimate invitation. Instead, she clicked on a few buttons and triggered an automated message.
The Power of Personalization
It’s a nice start to the LinkedIn liaison, and it shows professionalism and personability.
I do it every time I make a LinkedIn invitation–even with people I know very well and interact with daily. Heck, I did it when I invited my own brother into my LinkedIn network. (Of course, he’s not yet approved the invitation. “Yo, Andy, it’s me, your brother!”)