It’s been a while since I referred to something written by author-entrepreneur-marketing guru Seth Godin.

Well, today it’s about time.

Specifically, about respecting others’ time. With all of the communication tools at our disposal, there is little excuse for failing to alert someone when you are running late, or when you need to re-schedule, or otherwise convey that plans have changed.

A relevant excerpt from the Principles & Procedures manual that I provide to subcontractors before they begin working for Inside Edge PR:


Between two emails that are redundant and none at all, I’ll take the two redundant ones any day. Err on the side of over-communication. That means: keep in close touch with me, especially because we are typically working in our separate silos somewhere in the universe.

If you are going to be out of touch for a half-hour because something just came up, shoot me an email. If you think I may have overlooked an email you sent, call me.

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