Tag Archives: media strategy

PR Restraint For George Hood’s Next Guinness World Record Bid in Plank

George Hood on Dec. 3, 2011, shortly after he set the Guinness World Record in the abdominal plank. George Hood, the ultra-endurance athlete extraordinaire from Aurora, Ill., isn’t slowing down at 55 (years of age). The five-time Guinness World Record holder on Saturday is supporting HeartChase, an American Heart Association fundraiser in Newport, Ky., as […]

Pigs Get Fat, Hogs Get Slaughtered, PR-Style

“Pigs get fat, hogs get slaughtered.” In other words, don’t get too greedy. From the standpoint of creating something that is a legitimate, well-rounded piece of news, rather than a wholly self-serving PR piece that may turn off the media, the pigs/hogs axiom certainly applies. There simply are times when it’s best to share the […]