Tag Archives: newsworthiness

Story on Niches in July Issue of REALTOR

The July issue of REALTOR magazine is online, including my story on niches. “Own Your Niche.” The story’s sub-headline: “Make a name for yourself by carving a real estate specialty that combines your interests with local market opportunities.” What is true in real estate is true in so many fields. The ability to distance yourself […]

A Bounce-Back PR Tale, In More Ways Than One

Whenever I agree to represent a business, it must pass my “newsroom vet litmus test.” In other words, if I were writing for a newspaper or magazine and someone pitched the story to me, would I be genuinely interested in at least digging into story suggestions about this company? In September, after a client, Robust […]