Category Archives: Public Relations

An Uber-Important Lesson on The Impact of Brand Ambassadorship

The car horn was relentless. For at least 30 seconds this morning, someone in downtown Chicago was leaning on theirs to send an urgent message. With ample time between meetings, I stopped walking to see what the fuss was about. A few car lengths past a busy intersection, just north of the Merchandise Mart, an […]

Oak Park & River Forest High School Business Incubator Helps Students Flourish

Last week, three fellow Advisory Board “sharks” and I returned to Oak Park and River Forest High School for three half-days to evaluate the 16 student teams from the Business INCubatoredu at OPRF as they made year-end pitches. There were many terrific ideas that stemmed from months of hard work, so it wasn’t a simple task. We […]

What Are You Waiting For? Communicate Directly to Your Target Audience

About 20 years ago, I decided it would be fun to write a story on waiting in line—the psychology of it, the various ways people experience it, and whatever else flowed from looking into the common phenomenon. To conduct my reporting, I ventured to some of the “usual suspect” waiting spots: a bank, a grocery […]

The PR Power of Going Beyond `Testimonial Providers Anonymous’

Whether you’re a widget salesmen or a world-class motivational speaker, testimonials are central to your persuasive story-telling endeavors. Alas, some otherwise-credible individuals and organizations haven’t taken the time to gather such testimonials, which can go by other names–for Inside Edge PR, I call them Success Stories. Only slightly better are those instances when an organization […]

Overcome Weakness in Your LinkedIn Chain: Invest in Others When You Don’t `Need To’

“You’re only as strong as the weakest link in your chain.” That adage came about well before the arrival of social media, obviously. For many, when it comes to LinkedIn, for example, the formula is something like this: 1. Accumulate as many contacts as possible by sending an impersonal, automated request to Link-In. 2. Proceed to […]

In Political PR, Visual & Digestible Trump the Complex and Nuanced

In October 2012, On the heels of their first–and last–Vice Presidential debate, I typed “Joe Biden” and “Paul Ryan” into Google. After each name, Google offered up three words to pair with each individual politician who was on his respective party’s ticket in the U.S. Presidential race. See if you can guess which one had […]

We Hear It, We Say It–We Even Believe It–But The `Less is More’ Truism Can Be Lip Service

“Less is more.” We’ve heard it on countless occasions. We may even have said it more than a few times. And it’s so often the perfect counsel, in any variety of situations. But how often do we blow the opportunity to actually practice it? This comes to mind on the heels of the first candidates’ […]

Dear donald: Can We Make You Stop Writing Again!?!

Dear donald, On behalf of the National Junior High Contest on How to Respond to the Orlando Tragedy, I want to confirm receipt of your essay, headlined “MAKE AMERICA SAFE AGAIN!” and which you included in an email from your campaign for U.S. President this afternoon. I have re-printed your essay here: “Dear matt, The […]

What To Do When Someone Asks to `Pick Your Brain’

Let’s face it. We’re wildly inconsistent human beings.  Many of us like to think that we are reliable and logical in how we address any number of issues and opportunities that arise, but it simply ain’t so. Take, for example, our response to those times when others say they want to “pick our brain,” a […]