“You’re only as strong as the weakest link in your chain.” That adage came about well before the arrival of social media, obviously. For many, when it comes to LinkedIn, for example, the formula is something like this: 1. Accumulate as many contacts as possible by sending an impersonal, automated request to Link-In. 2. Proceed to […]
Tag Archives: Facebook social media
At first, it seemed strange. Then, it happened so often that it started to seem, if not normal, at least not so out of whack. And eventually it became almost commonplace. I’m referring to the experience of someone I’ve never met asking to connect with me on social media sites, specifically LinkedIn and Facebook. Usually, […]
Whenever I advise people to jump into the social media fray–often in relation to promoting their business or cause–there’s always that look I get in return. It’s not a deer-in-headlights look, mind you. No, it’s much more dire than that: this is the patented deer-that’s-already-been-run-over-by-a-Mack Truck-look. It’s the look of someone who is on the […]