Whether you’re a widget salesmen or a world-class motivational speaker, testimonials are central to your persuasive story-telling endeavors. Alas, some otherwise-credible individuals and organizations haven’t taken the time to gather such testimonials, which can go by other names–for Inside Edge PR, I call them Success Stories. Only slightly better are those instances when an organization […]
Tag Archives: PR testimonials
I’m always amused when I see someone with hardly any credentials at all drone on about their illustrious lives with platitudes and white noise, while globally renowned figures like John Grisham keep their bios to 20 words. Having written scads of bios over the past 20-plus years, and seen others’ work both stellar and abysmal, […]
People love to connect with other people. Not an organization, or a concept, but people. The more you can share the faces—as well as the respect, admiration and gratitude—of those whom your organization has served, the more effective your overall communications initiatives will become. This was among the messages I shared a few weeks ago […]
As a reporter for 20-plus years, there were times when I just knew that I had my hands on a hot story. What’s more, I had tremendous influence–virtually total control, in fact–over whether the story saw the light of day. All I had to do was coordinate my efforts with an editor, perhaps weaving a […]