Tag Archives: marketing

‘Stretch Your Comfort Zone’ is my key message to Concordia University Chicago students

Yesterday, as part of the Concordia University Chicago College of Business Guest  Speaker Series, I shared key principles that have been integral to my professional and personal journey. Among those principles: *Stretch beyond your comfort zone on a regular basis;*Ask for help and seek out mentors in your field of endeavor:*Value all people–not only those you think […]

In `Thank You Economy,’ 2% Extra Effort Can Reap Major Public Relations, Marketing Mileage

Exactly a week ago, my kids got an unexpected treat at Pump It Up in Elmhurst. As it happened, last Monday was their 8th birthday, and the trip was a last-minute addition in an already-crowded day of activity for my wife. As she filled out the admission form for the duo, she mentioned that she was not suffering […]

A Delightful Dilemma: Scrambling To Keep Pace With Fast-Growing J.C. Restoration

It’s a blast working with a company that is clearly on the grow, as is the case with one of Inside Edge PR’s newer clients, J.C. Restoration. Among other developments, the company recently hosted Continuing Education courses at its 102,000-square-foot facility in Rolling Meadows. And company president Warner Cruz is developing this uncanny habit of […]

Mobile Billboard Advertising Should Stay

The same fine folks who specialize in wasteful spending via patronage and other forms of bureaucratic bumbling–I refer, in this case, to the Chicago City Council–now are considering telling mobile advertising units to go away. The latest example of government lackeys’ penchant for sticking their noses where it’s neither desired or necessary is a proposal […]