Category Archives: Media Relations

PR Restraint For George Hood’s Next Guinness World Record Bid in Plank

George Hood on Dec. 3, 2011, shortly after he set the Guinness World Record in the abdominal plank. George Hood, the ultra-endurance athlete extraordinaire from Aurora, Ill., isn’t slowing down at 55 (years of age). The five-time Guinness World Record holder on Saturday is supporting HeartChase, an American Heart Association fundraiser in Newport, Ky., as […]

When Re-Tooling Isn’t Enough to Get it Done, Then It’s Time To Report

There are certain sensitive, “adult” things that I will share with my wife, outside my 9-year-old children’s earshot. If that news contains some elements that my son and daughter should know, then I will tease out those details that I believe are most appropriate for them. Likewise, when taking a story that has national scope […]

‘Could Be’ Column in Bulldog Reporter

For the third time in two weeks, I had a column appear in Bulldog Reporter–this time about the art of getting media coverage on speculative topics. Bearing the headline ‘Could Be’ Publicity: Picking Your Spots With Media Trial Balloons, the column yesterday flowed from seeing occasional client Tom & Eddie’s secure mention in Crain’s Chicago […]

‘Bulldog Reporter’ Publishes My Latest Column on Effective Media Relations

The NFL playoffs are in high gear, but when Bulldog Reporter this past Thursday published a column that I wrote, it was baseball that formed the backdrop for my metaphorical tips on building strong relationships with the media. The column, In Media Relations, ‘Fastball’ Pitches Go Nowhere Fast, marks my latest piece on the website that is […]

Melissa Stockwell: Paralympian, Prosthetist, Model of Perseverance

Working with Plunkett & Associates over the last six years, one of my most rewarding experiences has been helping tell stories about those served by Scheck & Siress, an orthotic and prosthetic company with a variety of locations throughout the Chicago area. And among those stories has been the developing one about Melissa Stockwell. She is […]

Even After He’s Done, Mickey Straub’s ’50 Capitols’ PR Journey Continues

About three months ago, I blogged about my public relations effort for Mickey Straub and his ambitious and unprecedented plan to visit all 50 state capitols in 50 days. Turns out, he couldn’t do it…he only needed 44 days. It’s a remarkable, and really cool, story that’s only getting better, as I just related in my […]

`Flail & Email’ Makes Its Turn-of-Phrase Debut

Do you ever wonder who coined certain turns of phrase? Take “smile and dial,” for example, which refers to the practice of cranking out phone calls in some sales-frenzy fashion. I’ve got to believe that expression emerged some time in the last century, most likely in the last 50 years and certainly post-1876, when Alexander […]

Positively Connecting Your (Seemingly) Disconnected Past With Your Present

Erik Knowles, the new fitness director at Five Seasons Family Sports Club in Burr Ridge, spots personal trainer Mike Sullivan last week at the club. What does military service have to do with being a fitness director at a sports club? When it comes to forging relationships with your audience, it’s essential to take the […]

In the Midst of The GoDaddy Hacker Debacle, A Media Relations Lesson

Thanks to some dastardly GoDaddy hacker, my email and  Internet access was shut down for more than three hours this afternoon. The outage came shortly after 1 p.m. Central time, just as Inside Edge PR was about to wage outreach with the Chicago-area media about an 11th anniversary observance of the Sept. 11 terrorist attacks. […]