When we learn how to drive a car, we are taught the “three-second rule,” a safe following distance guide to ensure that we leave enough space between our car and the one in front of us to avoid a collision. Or perhaps you know it as the “two-second rule,” which is considered a minimum separation […]
Category Archives: Media Relations
George Hood on Dec. 3, 2011, shortly after he set the Guinness World Record in the abdominal plank. George Hood, the ultra-endurance athlete extraordinaire from Aurora, Ill., isn’t slowing down at 55 (years of age). The five-time Guinness World Record holder on Saturday is supporting HeartChase, an American Heart Association fundraiser in Newport, Ky., as […]
There are certain sensitive, “adult” things that I will share with my wife, outside my 9-year-old children’s earshot. If that news contains some elements that my son and daughter should know, then I will tease out those details that I believe are most appropriate for them. Likewise, when taking a story that has national scope […]
For the third time in two weeks, I had a column appear in Bulldog Reporter–this time about the art of getting media coverage on speculative topics. Bearing the headline ‘Could Be’ Publicity: Picking Your Spots With Media Trial Balloons, the column yesterday flowed from seeing occasional client Tom & Eddie’s secure mention in Crain’s Chicago […]
The NFL playoffs are in high gear, but when Bulldog Reporter this past Thursday published a column that I wrote, it was baseball that formed the backdrop for my metaphorical tips on building strong relationships with the media. The column, In Media Relations, ‘Fastball’ Pitches Go Nowhere Fast, marks my latest piece on the website that is […]
Working with Plunkett & Associates over the last six years, one of my most rewarding experiences has been helping tell stories about those served by Scheck & Siress, an orthotic and prosthetic company with a variety of locations throughout the Chicago area. And among those stories has been the developing one about Melissa Stockwell. She is […]
About three months ago, I blogged about my public relations effort for Mickey Straub and his ambitious and unprecedented plan to visit all 50 state capitols in 50 days. Turns out, he couldn’t do it…he only needed 44 days. It’s a remarkable, and really cool, story that’s only getting better, as I just related in my […]
Do you ever wonder who coined certain turns of phrase? Take “smile and dial,” for example, which refers to the practice of cranking out phone calls in some sales-frenzy fashion. I’ve got to believe that expression emerged some time in the last century, most likely in the last 50 years and certainly post-1876, when Alexander […]
Erik Knowles, the new fitness director at Five Seasons Family Sports Club in Burr Ridge, spots personal trainer Mike Sullivan last week at the club. What does military service have to do with being a fitness director at a sports club? When it comes to forging relationships with your audience, it’s essential to take the […]