When we learn how to drive a car, we are taught the “three-second rule,” a safe following distance guide to ensure that we leave enough space between our car and the one in front of us to avoid a collision. Or perhaps you know it as the “two-second rule,” which is considered a minimum separation for defensive driving.
It’s all about reaction time. If you are tailgating someone, leaving little margin for error, then you are much more likely to get into a fender-bender or suffer other consequences.
The same reaction-time principle is at play in media relations this time of year. Four weeks from the end of October, have you noticed that Halloween is in the air already? Whether it’s eye-catching decorations on display on a neighbor’s porch or boxes of candy piled up and tantalizing us in grocery stores and drugstores, the anticipation has begun.
Parlay those cues into identifying how you can tie in the festive fall holiday with a promotion of your business or organization. In the case of St. Charles-based NOVO: Renewing Joy in Life, I just began media outreach with an Open House that was conceived in late August.
Because the counseling and therapy practice treats people with a variety of needs and life issues, the idea of having a “trick or treatment” theme for the event just fell into place.