Category Archives: Media Relations

The Art of Contacting Reporters By Phone

For the first time over a six-month span, encompassing story pitches for four different clients, I reached one particular reporter yesterday at the Chicago Sun-Times. She had never responded to any of my prior messages, neither my well-crafted and eminently timely e-mails nor my professional and succint voicemails directing her attention to those e-mails. Of […]

Contacting The Media: Your First Goal

Do you have 30 seconds? Is this a good time for you to read my blog? Silly questions, I know. Why don’t I just get to the point? OK, here it is: When dialing up someone in the media, if you want to communicate with power and persuasion, then make sure they have at least […]

Let The Dogs Bark, The Caravan Moves On!

If you’re a publicist and want to avoid controversy, then there’s a simple formula: take no risks and go to great lengths to avoid offending others. In short, prepare to fail. With any worthwhile pursuit, if you bring enthusiasm and creativity to the task, you will leave yourself open to naysayers, hecklers and all manner […]

Inside Edge helps spread the word about a Nicaraguan teen in need

Working on behalf of Plunkett & Associates, a leading Chicago strategic communications company, Inside Edge founder Matt Baron helped generate extensive media coverage of efforts by Scheck & Siress, the Range of Motion Project (ROMP) and Healing the Children to help 16-year-old Luis Torres of Nicaragua.