If you’re a publicist and want to avoid controversy, then there’s a simple formula: take no risks and go to great lengths to avoid offending others. In short, prepare to fail. With any worthwhile pursuit, if you bring enthusiasm and creativity to the task, you will leave yourself open to naysayers, hecklers and all manner […]
John Kass, the Chicago Tribune columnist and a diehard Chicago White Sox fan, is dogging Chicago Cubs loyalists by nominating his brother’s pooch, Little Wrigley, to be the Cubbies’ mascot as they near the playoffs. Previously, I’ve tried to entice Chicago Sun-Times columnist Mark Brown to make his mutt a part of I Do, Doggone […]
I’ve subscribed to the Medill School of Journalism alumni list-serv for about six years. It’s been a terrific resource as we grads seek sources for stories, hunt for full-time and freelance work opportunities, debate various journalism/marketing/PR issues and on and on… For any given alum, myself included, most of the posts are of minimal interest: […]
Working on behalf of Plunkett & Associates, a leading Chicago strategic communications company, Inside Edge founder Matt Baron helped generate extensive media coverage of efforts by Scheck & Siress, the Range of Motion Project (ROMP) and Healing the Children to help 16-year-old Luis Torres of Nicaragua.