Tag Archives: publicity stunt I Do Doggone It Downtown Oak Park Guinness World Record mass dog wedding

WWW: Let The Three W’s Work For You

Today I provided some copy-editing recommendations to a client who had mentioned his website, but without the “www.” part, in an advertisement. Fact: you need not type “www” into the Internet address bar to trek from one website to another. Reality: that fact notwithstanding, if you want to catch the reader’s eye, include “www.” in […]

In Dogged Pursuit of Chicago Tribune Columnist John Kass

John Kass, the Chicago Tribune columnist and a diehard Chicago White Sox fan, is dogging Chicago Cubs loyalists by nominating his brother’s pooch, Little Wrigley, to be the Cubbies’ mascot as they near the playoffs. Previously, I’ve tried to entice Chicago Sun-Times columnist Mark Brown to make his mutt a part of I Do, Doggone […]