The death of Steve Jobs this week has prompted an increased use of the word “legacy” in tributes far and wide. Steve Jobs, during the early days of Apple. But it’s vital that we recognize everyone is building a legacy–and everyone has a distinctive story to share. What is effective in developing public relations angles is […]
Tag Archives: effective communications
Earlier this month, I received a hand-written thank you note in the mail from an undergraduate at Northwestern University, my alma mater. That was impressive. The personally written, but hardly personalized letter from a Northwestern undergraduate. Then I read the note – and if it wasn’t a verbatim transcription of a form letter, then I […]
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