Over a year after it was originally drafted as an essay about twice as long–less indeed is more–the American Association of School Administrators has published my insights in the Frontline section of its January 2024 edition. Headlined Influencing Public Perception With Proactive Videos, my observations flow largely from a 20-plus-year career in journalism, including my […]
Tag Archives: effective communications
My essay on how to deal with media coverage that unfairly paints you or your client as a big, bad Goliath was published today at Ragan Communications’ PR Daily. Here’s the link and I have also posted it below: Who doesn’t love an underdog story? “Rocky” and “Rudy” are examples of movies that exploit this natural […]
“Since its founding in 1951, Shaker Recruitment Marketing has evolved to meet new challenges, including the current problem of attracting employees that cuts across many industries. However, some founding principles remain and likely will never change. They’ve been central to the success of this third-generation full-service recruitment advertising agency: “Make a friend, make a deal” […]
Social justice warriors can be their own worst enemy, especially when they resort to crying wolf all too quickly.
“Feel like a numberFeel like a strangerA stranger in this land I feel like a numberI’m not a numberI’m not a number Dammit I’m a manI said I’m a man.”-Bob Seger Those lyrics come at the end of “Feel Like A Number,” from the 1978 album, Stranger in Town. It chronicles the alienation that comes from […]
Do you have the gift of gab? It’s actually a trick question–because it’s not a gift at all, but a series of choices. The biggest one is to choose to put your focus on others rather than yourself. Professional, ethical, effective journalists cannot write with long gazes into their navels. They must seek input from other […]
“The problem with most news releases: they mimic other news releases—which fall far short of furthering organizational goals.” That was my closing remark in an email last week to a senior executive with a company that appears to be kicking butt in business. Alas, it is struggling to communicate its rapid growth–and the reasons behind […]
“Less is more.” We’ve heard it on countless occasions. We may even have said it more than a few times. And it’s so often the perfect counsel, in any variety of situations. But how often do we blow the opportunity to actually practice it? This comes to mind on the heels of the first candidates’ […]
Only days away from retiring after a 67-year broadcasting career with the Brooklyn and Los Angeles Dodgers, Vin Scully has possessed many qualities that have made him one of the most respected and admired announcers in Major League Baseball history. Among those traits has been his ability to let history unfold without foisting commentary on […]
As we look ahead to the next 12 months, much that rattles around is so much white noise—about the same shade as the snowfall that is currently descending on Chicagoland. We are barraged with stuff like “I am resolved to eat better” and “I am resolved to exercise more,” along with endless tips on how […]
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