Tag Archives: market psychology

Jimmy John’s & The Art of Curiosity Marketing

In addition to its tasty sandwiches, one of the distinctive qualities of Jimmy John’s Gourmet Sandwiches is its colorful listing of pithy, hilarious and, yes, even borderline crude comments. For instance, who doesn’t enjoy reading those rules to live by, such as this one: “Flipping burgers is not beneath your dignity. Your grandparents had a […]