A No-Brainer on How To Insult Your Audience

One of the most dangerous phrases anyone can use is this one: “It’s a no-brainer.”

Three years ago, a radio ad saleswoman uttered it as she sought, in vain, to convince me to advise a client to shell out thousands of dollars for a promotional spot.

Immediately, the likelihood of my doing business with this individual went from slim to none. When someone refers to something as a “no-brainer,” they are being insulting and insensitively coercive. In esssence, here is what they are communicating: “If you don’t agree with me, then that means you have no brain.”

How’s that for undermining any chance of a mutually respectful and symbiotic relationship?

Peter Shankman, a bright and personable PR guy whom I respect, pulled the no-brainer device today. In a message to his thousands of subscribers on Help A Reporter Out. Shankman began, “This advertiser is the biggest no-brainer in the history of Earth.”

Not only is it a no-brainer, but it’s the no-brainer that trumps all others. That’s certainly upping the ante, Peter.

One thought on “A No-Brainer on How To Insult Your Audience

  1. ashford outlet ralph laurenThey are both rust resistant making them a good choice for outdoor
    use. ralph lauren hoodies cheap
    ralph lauren outlet gretnaEXCLUSIVE: The United Nations World Food Program
    has spent hundreds of millions of dollars on food aid intended for the most desperately poor people in Yemen but included not just impoverished households, but also some that “belonged to the wealthiest” categories on a national
    social welfare scale, according to the agency’s own audit report.
    Agency has been trying unsuccessfully to rectify for several years.
    Allotments used local government data compiled in 2008 to establish a Social Welfare Fund (SWF)
    registry of the country’s poorest citizens and it has not been updated since.
    cheap ralph lauren uk

Leave a Reply

Your email address will not be published. Required fields are marked *